Veylstore was known for its quality in creating matching mother and kids product. However, we found that the communication could be improved since there are certain message that has not been communicated well, that affect its positioning in the market
We try to approach the brand through elevating its value through social media. After three months of adaptation, we found that the company has to established its positioning into less broad market as its audience has grew older and sales condition were not the same compared to back in 2015.
Knowing your customer well and how they perceived you could lead into easier decision making that helps in scaling up your company.